Case Study
How Automata cut page load time by 67% with SuperMoo
A London-based robotics company switched from HubSpot video to SuperMoo and saw immediate, measurable performance gains across every Core Web Vital.
Case Study
A London-based robotics company switched from HubSpot video to SuperMoo and saw immediate, measurable performance gains across every Core Web Vital.
Automata builds fully integrated, AI-ready lab automation platforms for research institutions and biotech companies. Their website is a critical sales tool, driving enterprise leads through product demos and video content.
The problem was their hero video. Powered by HubSpot's built-in video player, it was dragging the entire page down. GTmetrix scored the homepage a D with 55% performance. The Largest Contentful Paint clocked in at 1.8 seconds. Total Blocking Time hit 625ms. Time to Interactive stretched to 10.4 seconds.
For a technology company selling cutting-edge automation, a slow website sends the wrong message. And with page speed becoming a bigger factor in both SEO rankings and AI engine visibility, the performance gap was a business problem, not just a technical one.
The fix was straightforward. Automata's development team removed the HubSpot video embed from their hero section and dropped in a SuperMoo player. No redesign. No migration project. Just a new embed code.
SuperMoo's player loads asynchronously, serves video from a global CDN via Mux, and skips the heavy JavaScript payload that HubSpot ships with every embed. The result was immediate.
Automata now runs two background videos on their homepage, both powered by SuperMoo.
Same page. Same test server. Same conditions. The only change: the video player.
The GTmetrix grade reflects the entire page, not just the video player. Automata's score improved from D to C by switching to SuperMoo alone. Optimizing images, CSS, and third-party scripts would push the grade even higher.
Independent GTmetrix tests. Seattle, WA. Chrome 142, Lighthouse 12.6.1.
We were getting flagged on page speed in every monthly performance report. After switching our hero video to SuperMoo, our GTmetrix score jumped from a D to a C overnight. The swap took five minutes and the improvement was instant.
— Automata Engineering Team
Drop in a SuperMoo player and see the difference in your next GTmetrix report. Start with a free 7-day trial.
Try SuperMoo Free