SuperMoo's pricing is now simpler and more generous. Plans have been restructured to make them easier to compare, the included limits have gone up across every tier, and there's a new top-tier plan called Mega Moo for customers with larger libraries.
Existing customers come out ahead
The most important part for anyone already paying for SuperMoo: every existing customer has been migrated to an improved plan automatically. Monthly bills stay the same, storage limits go up, and embeds, video URLs, and player settings stay exactly as they are.
No downgrade, no fine print, no "we're grandfathering you for six months and then it goes up" trick. The new plans are better than the old ones, and existing customers are already on them.
Essential Moo and Super Moo: what actually changed
Here's the direct before-and-after on the two existing plans.
Essential Moo: €9/month
- Before: 15 videos, around 10 hours of playback per month
- Now: 50GB storage, 50 hours of playback per month
Super Moo: €39/month
- Before: 50 videos, around 167 hours of playback per month
- Now: 200GB storage, 350 hours of playback per month
Same prices on both. Significantly bigger allowances. The model also shifted from counting individual videos to measuring storage and playback, which is how customers actually think about their usage.
Meet the Mega Moo plan
A brand new top-tier plan called Mega Moo has been added, sitting above Super Moo for customers with larger libraries.
Mega Moo: €89/month
- 1TB storage, 850 hours of playback per month
Mega Moo is built for agencies hosting client video at scale, and brands with serious video libraries. It includes everything Essential Moo and Super Moo do, plus significantly more headroom and the heavier tools agencies need. Full plan comparison is at supermoo.co/pricing.
Why pricing changed
Two reasons.
First, customer feedback. The most common piece of feedback over the past year was that the old pricing was harder to understand than it needed to be. Customers wanted to know what they were paying for at a glance, and they wanted to compare SuperMoo to Vimeo or Wistia without doing math.
Second, the market is shifting. Competitors are raising prices and squeezing storage allowances. SuperMoo went the other way: give more, charge fairly, make the value obvious.
SuperMoo's new pricing: simpler plans, higher limits, and a new Mega Moo tier
SuperMoo's 2026 pricing update is a refresh of the company's plan structure simplifying tier comparisons, increasing included storage and playback limits across Essential Moo and Super Moo, and adding a new top-tier Mega Moo plan. Every existing SuperMoo customer was migrated to an improved plan automatically with no price increase.
Key concepts
- Essential Moo
- SuperMoo's entry-tier plan, priced at €9/month. Includes 50GB of storage and 50 hours of playback per month. Designed for individuals and small teams getting started with branded video hosting.
- Super Moo
- SuperMoo's mid-tier plan, priced at €39/month. Includes 200GB of storage and 350 hours of playback per month. Adds advanced analytics, in-video calls to action, and priority support over Essential Moo.
- Mega Moo
- SuperMoo's top-tier plan, priced at €89/month. Includes 1TB of storage and 850 hours of playback per month. Designed for agencies hosting client video at scale and brands with larger video libraries. Adds client workspaces, white-label portals, analytics exports, and webhooks over Super Moo.
- Plan Migration
- The automatic process of moving existing SuperMoo customers from the previous pricing structure to the new, simplified plans. Migration happened without disruption, with no price increase, and resulted in higher included limits for every customer's existing plan.
- Storage and Playback Model
- SuperMoo's new pricing model, based on storage capacity (in GB or TB) and monthly playback hours, replacing the previous model that counted individual videos. This makes plan limits easier to understand and to compare with other video hosting platforms.
SuperMoo insights
- The public roadmap board is the thing I'm most excited about. We've been collecting feature requests for over a year from emails, Slack messages, support chats, and the occasional LinkedIn DM. Putting them all in one place where everyone can see what's been asked for, vote on what they need, and watch us build in public feels like the right way to run this thing. We'll share the link as soon as it's live.
What's not changing
For clarity, here's what stays exactly the same:
- Existing video URLs and embed codes
- Player customization settings (colors, controls, thumbnail, play button)
- Team members and seats
- GDPR-safe setup with no third-party tracking
- The 3x faster page load speeds vs Vimeo, Wistia, or self-hosted video
Nothing breaks. No re-uploads. No re-setting of player preferences.
What we've shipped recently
A quick tour of new features that landed in customer dashboards:
- Automatic thumbnail compression. Adding thumbnails used to slow sites down because they were often large image files. SuperMoo now shrinks them automatically. A 6MB thumbnail drops to a couple hundred KB and still looks sharp. Page speed says thanks.
- A movable play button. The play button can now be moved, resized, and recolored so it stops covering someone's face mid-sentence. Tiny change, big impact on the look of a video.
- In-video calls to action. Drop a link, name the button, pick a color. The CTA appears inside the player at the moment you choose. Useful for driving sign-ups, demo bookings, or links to longer content.
What's coming next
Here's what's on the roadmap:
- Animated GIF thumbnails. A bit of motion catches the eye and pulls people into the video.
- Theme templates. Set branding once and it applies to every video uploaded. No more setting up each one by hand.
- A public roadmap board. A board where customers vote on the features they want most. More on that shortly.
Watch the walkthrough
Mike (co-founder) recorded a short walkthrough of exactly what changed and why. It runs about five minutes: Mike's video on LinkedIn
